"How to win an IgNobel Prize and other adventures in communicating science"
Dr Len Fisher
Visiting Fellow in Physics, University of Bristol
Date: Wednesday 2 March 2016
Union, University and Schools Club, 25 Bent Street Sydney
This talk in a fun and interesting way was about how scientists go about their work. In 1999, Dr Len Fisher was awarded an IgNobel Prize for using physics to work out the best way to dunk a biscuit. As he explained in a subsequent article in Nature (Physics take the biscuit), his intentions were honourable - he wanted to help make science more accessible to non-scientists, and showing how a scientist might think about familiar activities and problems seemed to provide an effective avenue. This is just one of a number of approaches that science communicators have developed in recent years in their efforts to help make science more a part of our wider culture. But have any of these approaches really worked? Or does modern science communication mainly consist in preaching to the converted, as some critics are now suggesting? With the anti-science movement gaining ground in many parts of the world, and with scientific advice to politicians often being ignored for the sake of political expediency, perhaps it is time for a rethink. In this talk Len will discuss the problems that he and other science communicators face, and with the help of the audience will explore the directions that such a rethink might take.
Len Fisher specializes in the science of food, biophysics, and nano-engineering and was, for many years a senior scientist at CSIRO. He now splits his time between Australia and the UK. While he is still involved in fundamental research, he is primarily a writer, speaker and broadcaster, working to make science accessible by showing how scientists think about the problems of everyday. He has made many radio and television appearances and published feature articles, including three series for BBC Radio 4 (The Science of DIY, The Sweet Spot and Redesigning the Body), appearances on the ABC's Lateline, The Science Show and Ockham's Razor.